Peter van der Meij grew up among flowers at his parents' nursery. At the age of 17, he opened his first flower store. He gained worldwide experience and grew into a specialist in exclusive flowers and novelties. In his store his mastery flourishes. With a team of enthusiastic floral designers, he makes the most beautiful and unique floral creations!

We told you the Avalanche+^® rose is used in many ceremonies and not just in the Netherlands. A large sum of Avalanche+^® white roses was sent to the Vatican as a gift to the pope for his Easter celebration. A lot of these roses were given to the nursing homes to spread joy and happiness.

“The Hague uses flowers for all kinds of festivities, like the Avalanche+^® on Prinsjesdag (Prince's day).”

The master florists of Pure Flowers created not one, not two, but three magnificent bouquets with the Avalanche+^®, the Lovely Avalanche+^® and the Pink Avalanche+^®. First, of course, there is the bouquet full of lush white roses. A true classic, as iconic and historic as the city of The Hague itself. They’ve also made two more colourful bouquets, to bring out the more playful and modern side of the Avalanche+^® rose. 

The Avalanche+^® is used in so many ceremonies, like for instance at ‘Prinsjesdag' (Prince's Day) here in The Hague. A very festive and ceremonious flower, which is fitting of the various special places this city has to offer. From a historic mall, to the royal palace and even the court where the ruling government resides, The Avalanche+^® white rose inspires awe wherever it goes.