Flowers can send a powerful message. A message of love, of friendship, support, trust, companionship and, most of all, hope. The Dutch floricultural sector spread this message of hope and love among those who need it most: Our lonesome elders who in these times are more vulnerable than ever before.
bloom
A beautiful, colourful bouquet is delivered to the elders’ doorstep to give them that spark of hope. But before those sparkling bouquets found their way into the homes of the elderly, they have travelled a long way. Many different people and companies, from growers and arrangers to distributors and media companies, came together to bring hope to the world.
Everyone can share this floral message with the hashtag #lethopebloom.
#lethopebloom
Floricultural Initiative
Want to see the making of #lethopebloom?
Flowers can send a powerful message. A message of love, of friendship, support, trust, companionship and, most of all, hope. The Dutch horticultural sector spread this message of hope and love among those who need it most: Our lonesome elders who in these times are more vulnerable than ever before.
bloom
A beautiful, colourful bouquet is delivered to the elders’ doorstep to give them that spark of hope. But before those sparkling bouquets found their way into the homes of the elderly, they have travelled a long way.
#lethopebloom
#LetHopeBloom
Want to see the making of #lethopebloom?
Many different people and companies, from growers and arrangers to distributors and media companies, came together to bring hope to the world.
Everyone can share this floral message with the hashtag #lethopebloom.