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Belgium-based floral designer Max Hurtaud transforms flowers into atmosphere, emotion, and storytelling. Known for his elegant style and artistic floral installations, Max approaches every arrangement as a unique experience. For Max, floristry is more than decoration, it is an art form. Every composition is carefully built around movement, texture, and emotion, allowing the flowers to fully express their character within the space.

The Designer
Max Hurtaud

At Jewel, every flower is grown with precision, care, and an eye for character. From selecting varieties to perfecting colour, shape, and quality, the focus lies on creating flowers that inspire creativity long after they leave the greenhouse. Their dedication to craftsmanship results in flowers that offer designers both reliability and endless possibilities.

The grower
Jewel

Because exceptional floral work always begins at the source. In Spray Talks, they finally meet and let each other know their thoughts. This time: Jewel and Max Hurtaud.

Cinefleur shines a light on the journey behind every floral creation from the dedication of the grower to the artistry of the designer.