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Festive Flower Parade

A Moving Flower Theatre

At the heart of the parade is head designer Peter van der Meij, a true flower virtuoso. From his early days growing up on a flower nursery to running his high-end boutique shops in The Hague, Peter brings unmatched expertise and flair to each design. Together with his passionate team, he turns each float into a floral fairytale.

In August, the Flower Parade takes to the streets with blooming splendor. Flower-adorned cars and hundreds of musicians and costumed performers come together to form what many call a moving flower theatre. In 2025, the parade celebrates its 78th edition with the enchanting theme "Once Upon a Time…" A magical journey through a world of colours, scents, and stories!

Powered by

At the heart of the parade is head designer Peter van der Meij, a true flower virtuoso. From his early days growing up on a flower nursery to running his high-end boutique shops in The Hague, Peter brings unmatched expertise and flair to each design. Together with his passionate team, he turns each float into a floral fairytale.

In August, the Flower Parade takes to the streets with blooming splendor. Flower-adorned cars and hundreds of musicians and costumed performers come together to form what many call a moving flower theatre. In 2025, the parade celebrates its 78th edition with the enchanting theme "Once Upon a Time…" A magical journey through a world of colours, scents, and stories!

A Moving Flower Theatre

Festive Flower Parade

Cinefleur magazine

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