Festive Flower Parade
A Moving Flower Theatre
At the heart of the parade is head designer Peter van der Meij, a true flower virtuoso. From his early days growing up on a flower nursery to running his high-end boutique shops in The Hague, Peter brings unmatched expertise and flair to each design. Together with his passionate team, he turns each float into a floral fairytale.
In August, the Flower Parade takes to the streets with blooming splendor. Flower-adorned cars and hundreds of musicians and costumed performers come together to form what many call a moving flower theatre. In 2025, the parade celebrates its 78th edition with the enchanting theme "Once Upon a Time…" A magical journey through a world of colours, scents, and stories!
At the heart of the parade is head designer Peter van der Meij, a true flower virtuoso. From his early days growing up on a flower nursery to running his high-end boutique shops in The Hague, Peter brings unmatched expertise and flair to each design. Together with his passionate team, he turns each float into a floral fairytale.
In August, the Flower Parade takes to the streets with blooming splendor. Flower-adorned cars and hundreds of musicians and costumed performers come together to form what many call a moving flower theatre. In 2025, the parade celebrates its 78th edition with the enchanting theme "Once Upon a Time…" A magical journey through a world of colours, scents, and stories!
A Moving Flower Theatre
Festive Flower Parade
