The secret to growing the strongest and longest lasting flowers is not only to have passion, but also to select the right varieties, postharvest products and protocols. Postharvest products used at farm level and beyond are not a one-size-fits-all type of approach. Growers should invest the time to test different products and formulas to find the best suited ones in order to produce beautiful, strong and longer lasting flowers, reduce waste, and maximize the consumer’s experience at the end of the chain.

The secret

It all starts with the grower, the first stop in the long chain of distribution of fresh-cut flowers to the consumer. It is important not to cut corners and do everything right as to minimize the amount of waste along the journey from farm to vase.

Floral industry waste impacts almost all areas of sustainability. Putting measures in place to reduce it should be top of mind for all along this journey. When a flower does not make it to the end consumer, it is not only the flower that is wasted. It is also all the resources that went into growing, packaging, protecting and shipping it through the long chain.

Having the proper flower care and handling protocols in place not only ensures that you put top quality flowers in the hands of consumers, but it also can significantly reduce waste which in turn reduces your footprint on the planet.

Doing it right
The secret

The secret to growing the strongest and longest lasting flowers is not only to have passion, but also to select the right varieties, postharvest products and protocols. Postharvest products used at farm level and beyond are not a one-size-fits-all type of approach. Growers should invest the time to test different products and formulas to find the best suited ones in order to produce beautiful, strong and longer lasting flowers, reduce waste, and maximize the consumer’s experience at the end of the chain.

It all starts with the grower, the first stop in the long chain of distribution of fresh-cut flowers to the consumer. It is important not to cut corners and do everything right as to minimize the amount of waste along the journey from farm to vase.

Floral industry waste impacts almost all areas of sustainability. Putting measures in place to reduce it should be top of mind for all along this journey. When a flower does not make it to the end consumer, it is not only the flower that is wasted. It is also all the resources that went into growing, packaging, protecting and shipping it through the long chain.

Having the proper flower care and handling protocols in place not only ensures that you put top quality flowers in the hands of consumers, but it also can significantly reduce waste which in turn reduces your footprint on the planet.

Doing it right

Cinefleur magazine

If you are a floral and green lover: This is your inspirational magazine. The Cinefleur team travels far & abroad for designs and stories to be told and visualized. 35k+ Subscribes, 15.9k+ on Insta and 30k+ on Facebook. And, it's free to subscribe!
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